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Our History 

Time Line

ICL Specialty Fertilizers serves sophisticated segments of the world's agricultural, horticultural and turf & amenity  market. Customers include farmers, container nursery and pot & bedding plant growers, green keepers and grounds men.

 Historic Milestones

  • 1993  ICL Specialty Fertilizers (NovaPeaK) established as business unit of Rotem Amfert Negev Ltd.
  • 1993  ICL Specialty Fertilizers and SQM create Nutrisi joint venture to produce and market MKP in Europe
  • 1999  ICL Specialty Fertilizers invests in Agrovant, a start-up for NPK production for foliar application (today, ICL Specialty Fertilizers is responsible for sales and distribution of Agrovant products)
  • 2002  Nutrisi and Yara (Norsk Hydro) establish NU3 joint venture to produce and market soluble NPK worldwide
  • 2003  Rotem BKG LLC established as marketing arm for ICL Specialty Fertilizers in North America.  
  • 2005  Launch of the fully soluble MAP (NovaMAP) fertilizer
  • 2006  Launch of PeKacid™
  • 2007 Launch of MagPhos™
  • 2011 Acquisition of Scotts’ Global Professional of The Scotts Miracle-Gro Company, the world's largest marketer of branded consumer lawn and garden products.
  • 2011 Acquisition of Fuentes Company, the largest producer of specialty fertilizers in Spain
  • 2013 Acquisition of X-Calibur Plant Health Company, U.S.
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