Time Line
ICL Specialty Fertilizers was established to provide superior-quality specialty fertilizers to sophisticated segments of the world's agricultural market. These products help growers achieve higher yields and better quality, in spite of scarce water and limited arable land. The production process is based on an in-house patent by Rotem's R&D, using phosphate and potash as raw materials.

 Historic Milestones

• 1993  ICL Specialty Fertilizers (NovaPeaK) established as business unit of Rotem Amfert Negev Ltd.
• 1993  ICL Specialty Fertilizers and SQM create Nutrisi joint venture to produce and market MKP in Europe
• 1999  ICL Specialty Fertilizers invests in Agrovant, a start-up for NPK production for foliar application (today, ICL Specialty Fertilizers is responsible for sales and distribution of Agrovant products)
• 2002  Nutrisi and Yara (Norsk Hydro) establish NU3 joint venture to produce and market soluble NPK worldwide
• 2003  Rotem BKG LLC established as marketing arm for ICL Specialty Fertilizers in North America.  
• 2005  Launch of the fully soluble MAP (NovaMAP™) fertilizer
• 2006  Launch of PeKacid™
• 2007 Launch of MagPhos™
• 2011 Acquisition of Scotts’ Global Professional of The Scotts Miracle-Gro Company, the world's largest marketer of branded consumer lawn and garden products.